Senior Portfolio Brand Manager
Mānuka Health is a high performing team of 200 people and about 1.5 billion bees, working together to become the leading Mānuka honey company globally. At the heart of our collective effort is a culture of care. We care deeply about our people, products, consumers, communities, environment, and our impact on the world.
Our vertically integrated business starts at the source with a dedicated beekeeping and land management division, specialized extraction, processing, packing, and testing facilities, and highly experienced sales, marketing, operations, and leadership teams. Through our secure supply chain, rigorous quality control and collective expertise we produce and deliver our trusted New Zealand bee products to over 45 countries worldwide. We have an ambitious growth strategy to sustainably grow our business and New Zealand's Mānuka honey industry for the betterment of people and the planet.
We are seeking an experienced Portfolio Brand Manager to help lead our honey business, playing a key role in our ambitious growth journey. Reporting to the Global Marketing Manager, you’ll take charge of end-to-end portfolio management, delivering marketing activities across diverse channels and executing innovative brand plans that drive business growth.
In this role you will
- Provide strategic leadership over the honey portfolio of brands including EPD development, go to market planning, price architecture and overall portfolio lifecycle.
- Oversee the development of communication strategies and local media briefing with market partners and the Integrated Marketing Manager.
- Build strong working relationships with internal & external stakeholders, including agency partners and global marketing contacts.
- Develop and implement “best in class” launches for NPD and Promotional Activations.
- Work closely with the Innovation Manager to identify market trends and analyse performance to find opportunities for innovation development and support brand NPDs from idea generation to post launch audits.
- Train the sales force on how to sell the product, create marketing materials that communicate product features, and developing the marketing tools and campaigns to attract new prospects and customers.
- Monitor and analyse brand performance metrics including sales volumes, market share trends and competitor activity.
- Collaborate with our Sales team on NPD launches, category reviews and in-field execution of activity.
- Work collaboratively with the Global Marketing Manager and Commercial Strategy team to develop strategy development including one and three-year plans.
- Support portfolio packaging renovation projects from briefing to validation, implementation and changeover management.
- Support our in-market teams to develop and implement above the line and below the line activities for new product launches, including media campaigns, POS, and consumer promotion plans.
- Support annual budgeting, quarterly forecasting and manage monthly A&P spend.
What you'll bring
- Tertiary qualification in Marketing, Commerce, Business or related field
- 8+ years’ experience in brand or portfolio marketing roles
- Proven commercial marketing expertise, including revenue delivery, budget ownership, and ROI-driven decisions
- Strong strategic brand and portfolio management experience across multiple brands or categories
- Ability to turn consumer, market and financial insights into growth strategies
- Experience in leading go‑to‑market planning, innovation/NPD and integrated marketing campaigns
- Strong stakeholder management skills
- People leadership or coaching experience (direct management experience advantageous)
If you’re an experienced marketing professional who thrives in a culture of care and innovation, we’d love to hear from you!
Applications for this role will take you to the advertisers site.
