Senior Brand Manager
Senior Brand Manager – Wine Industry
Yealands Estate Wines | Auckland
At Yealands Estate Wines, challenging convention isn’t just part of our story, it is our story. From pioneering sustainable viticulture in the Awatere Valley to building brands recognised around the world, we’ve grown by doing things differently. Right now, the global wine landscape is shifting fast. New consumer habits, new occasions, new formats, new markets.
We’re evolving our portfolio and continuing to invest in brands and innovation. Now we’re looking for a Senior Brand Manager who’s ready to help shape the next chapter.
This is a 12-month fixed term role, based in Auckland. This is ideal for someone who loves building brands, spotting untapped growth opportunities, and turning insight into commercially sharp innovation.
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What you’ll do
· Lead global growth strategies for our hero brands across both local and international markets
· Uncover new opportunities and white-space areas to strengthen our portfolio
· Own the end-to-end NPD pipeline, from insights and concepts through to launch
· Develop fully integrated campaigns across digital, trade and consumer channels
· Collaborate closely with Sales, Winemaking, Supply Chain and agency partners to bring ideas to life
· Craft compelling brand and product propositions that deliver long-term, sustainable growth
This role is central to evolving Yealands’ portfolio to meet changing consumer needs while ensuring we build strong, scalable brand platforms.
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Why join Yealands?
This is an exciting moment to join the business and make a meaningful impact. As the global wine category evolves, we’re investing in new brands, formats and growth platforms that will define Yealands’ future.
You’ll work from our beautiful downtown Auckland office and backed by a supportive, passionate and experienced manager. And, of course, you’ll get a generous wine allowance to help convert you into a devoted Yealands fan.
Join a collaborative, ambitious team that believes world-class wine must also be sustainably produced.
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What you’ll bring
· Prior experience in the wine industry (essential)
· 5+ years in brand management, marketing or innovation roles
· A proven ability to take NPD from idea to launch
· Strong commercial and financial acumen
· Confidence working cross functionally and influencing across teams
· Strategic curiosity, creative problem-solving and genuine passion for wine
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If you’re energised by innovation, inspired by brand building, and excited about playing a key role in Yealands’ future growth, we’d love to hear from you.
Apply now and help shape what’s next for Yealands Estate Wines.
Please note – you must already hold valid working rights for New Zealand.
Skills & Experience
Brand Management, innovation, strategic thinking, wine industry experience
Applications for this role will take you to the advertisers site.
