Marketing Executive
- Here's a chance to kickstart your marketing career in tourism with an iconic Kiwi company
- Be part of a fast-growing global business with ongoing expansion plans.
We're offering development, fun and an opportunity to join a passionate team that shares unique experiences with the world.
Skyline is a New Zealand-based global tourism and hospitality business (currently operating in 5 countries) with a focus on delivering real fun. We support our people to do their best work and deliver exceptional experiences for our guests and customers.
About the role
Based in stunning Queenstown, this Marketing Executive role sits within the Skyline’s central Customer Experience & Digital (CXD) team. Reporting to the Group Customer Engagement Manager, you'll be a core agent in supporting and executing marketing campaigns for Skyline sites across the world, with a key focus on marketing activities for our Canadian sites.
You'll work closely with the wider CXD team to improve our funnel conversions from awareness through to purchase, advocacy and beyond. You'll manage content development across multiple channels and work closely with other team members to implement and measure marketing initiatives that highlight our unique value and brand proposition.
This role will best appeal to someone who balances creative thinking with analytical skills and can collaborate effectively with teams across different regions. It truly is a generalist marketing role, so if you like tapping into all elements of marketing, then this is a role you might just thrive in.
Responsibilities:
- Canadian marketing programs: Develop and execute comprehensive marketing plans for our Canadian properties and create seasonal campaigns that align with local market needs.
- Global marketing coordination: Work with our global marketing teams on the development and planning of cohesive campaigns, ensuring consistent messaging while allowing for regional customization.
- Brand consistency: Work with marketing teams to ensure website content reflects current campaigns and messaging, maintaining brand standards across all touchpoints.
- Testing and optimization: Partner with sites and CXD team to implement A/B testing across channels to determine the most effective messaging and creative approaches.
- Reporting and measurement: Establish KPIs for marketing campaigns, create basic reporting dashboards, and assist with data analysis to support a data-driven approach to marketing.
- Project management: Manage marketing project timelines from concept to execution and support the identification of new marketing opportunities.
- CX support: Provide customer insights and data to help create better digital and physical experiences and use marketing channels to gather customer feedback.
Your experience:
- 3+ years of marketing experience, with demonstrated success in digital marketing and campaign management, ideally in tourism, hospitality, or experience sector.
- Strong marketing skills across multiple channels, online & offline, including paid search, social media, email marketing, and content marketing.
- Data-driven mindset with ability to analyse campaign results and demonstrate impact on business outcomes.
- Experience collaborating with diverse teams across regions and managing external vendor relationships.
- Technical familiarity with various marketing tools, including CRM systems, survey tools, design tools, and CMS platforms.
- Creative problem-solving abilities with a talent for finding innovative solutions to marketing challenges.
- Excellent communication skills with ability to articulate marketing strategies clearly and create compelling campaign content.
Join Our Team
We’re always aiming to share real fun with the world and make people smile. Our team thrives on meaningful connections with our customers, our community, and with each other.
Every Role Offers
- A place in a dynamic, values-driven and growing global business.
- Free Gondola, Mountain Bike passes and Luge rides.
If you're passionate about creating exceptional experiences, have a flair for marketing, and want to be part of a company that values being brave, caring, and getting things done – we'd love to hear from you.
Apply now to join the Skyline team and help us share real fun with the world!
Applications for this role will take you to the advertisers site.
