Growth Marketing Manager - WFH
Growth Marketing Manager
Systems. Automation. AI. Multi-site Growth.
This isn't your typical marketing role.
We're not looking for someone to create social posts or manage creative campaigns.
We're looking for someone who loves building scalable marketing systems that drive measurable business growth.
Someone who gets excited by automation.
Someone who sees AI as a genuine competitive advantage.
Someone who enjoys making good systems even better.
If you enjoy solving commercial problems through technology, data and continuous improvement, we'd love to hear from you.
Why Join OCULA Group?
At OCULA Group, we're building one of Australasia's leading independent optometry groups, supporting practices across New Zealand and Australia.
Our mission is simple: give independent practices the systems, technology and support of a larger organisation while preserving the local relationships and personalised care that make them successful.
You'll inherit a marketing function that's already performing well.
Our brands are established.
Our websites are live.
Our marketing foundations are strong.
Your opportunity is to optimise, automate and scale—not reinvent.
Working directly with our General Manager and CEO, you'll have genuine autonomy, influence and ownership as we continue our ambitious growth through acquisition.
What You'll Be Responsible For
You'll own the marketing function across our growing group, ensuring marketing delivers stronger commercial outcomes while becoming more scalable and efficient.
Your responsibilities will include:
- Lead multi-brand marketing across New Zealand and Australia
- Drive patient acquisition, retention and lifecycle marketing
- Optimise CRM strategy, automation and patient journeys
- Manage website performance, SEO, Local SEO and Google Business Profiles
- Oversee Google Ads, analytics, dashboards and reporting
- Identify practical AI opportunities that improve efficiency and scalability
- Support acquisitions, practice launches and rebranding projects
- Partner with Practice Managers, Operations and Leadership to deliver measurable growth
Success isn't measured by activity.
It's measured by business outcomes.
What You'll Bring
We're looking for an experienced marketing leader who enjoys building systems as much as delivering results.
Essential
- Proven multi-site and multi-brand marketing experience
- 5+ years marketing experience, ideally across both Australia and New Zealand
- Experience working within healthcare or another regulated industry
- Strong CRM, automation and lifecycle marketing capability
- Google Ads, SEO, website optimisation and analytics expertise
- Commercial mindset with strong problem-solving skills
- Proven implementation of AI to improve productivity and business performance
You'll thrive if you naturally ask:
"Can technology solve this?"
before asking whether another person or agency is required.
You'll enjoy improving systems, simplifying processes and creating scalable marketing operations.
Technology You'll Work With
Our marketing ecosystem includes:
- WordPress
- Google Analytics 4
- Google Ads
- Google Search Console
- Google Business Profile
- Taguchi CRM
- Canva
- LLMs and emerging AI tools
- Asana (project management)
We continually evaluate new technology—but every platform must earn its place.
You'll Love This Role If You...
- Think commercially as well as creatively
- Enjoy solving complex business problems
- Love automation and optimisation
- Enjoy learning emerging technology
- Use data to guide decisions
- Take ownership and accountability
- Like improving systems that help businesses scale
- Enjoy working in a fast-moving organisation
This role is likely not the right fit if your passion is primarily content creation, graphic design or social media management.
About You
Bonus points if you've worked within:
- Optometry
- Optical retail
- Healthcare
- Dental
- Veterinary
- Pharmacy
- Multi-site healthcare organisations
Experience working in the the healthcare industry is highly regarded but not essential.
Why You'll Stay
At OCULA Group you'll enjoy:
- Work from home flexibility with quarterly travel
- Genuine ownership and autonomy
- Direct access to executive leadership
- Opportunity to shape the future of marketing across Australasia
- Competitive salary with long-term career growth in a rapidly expanding healthcare group
This is a rare opportunity to build marketing systems that will support the next stage of our growth—not simply manage campaigns.
How to Apply
Ready to take the next step in your marketing career?
Click Apply Now to submit your CV together with a brief cover letter explaining why this opportunity interests you.
If you're excited by AI, automation, scalable systems and building something meaningful, we'd love to hear from you.
Applications for this role will take you to the advertisers site.
