Direct Marketing Manager
New Plymouth or Auckland
Fixed-term, Full-time parental leave cover to December 2027
Bring customer data, marketing technology and thoughtful communications together to make banking feel more personal. We’re looking for a hands-on marketer who knows how to turn insight into relevant, well-timed customer communications.
About the role
As our Direct Marketing Manager, you’ll lead the delivery and continuous improvement of TSB’s direct marketing and marketing automation capability during a parental leave cover. You’ll shape and build lifecycle journeys across our digital touchpoints, helping customers get the right information and support at the right time.
This is a technical, data-led role as well as a customer-focused one. You’ll work hands-on in Marketo to plan, build, test and improve campaigns and automated journeys, using customer data and performance insights to make each interaction more useful and effective. You’ll partner closely with our Digital, Brand, Data and Analytics teams and stakeholders across the bank.
In this role, you can expect to:
- Plan and optimise lifecycle journeys across acquisition, onboarding, engagement, retention and re-engagement.
- Build and manage Marketo campaigns and automated journeys, including audience selection, trigger rules and personalised content.
- Create branded campaign assets and use TSB templates to build and update emails and landing pages in Marketo, coordinating approvals as needed.
- Deliver customer communications for key projects, working with teams across TSB, to make sure messages are clear, accurate and timely.
- Measure performance against agreed objectives, share results and recommend practical improvements.
- Develop campaign ideas that support business objectives and customer needs, then test and learn what works.
- Work with Data and Analytics to make effective use of available customer data and identify opportunities to strengthen segmentation and personalisation.
- Work with TSB’s technology teams and partners to investigate Marketo issues, maintain data quality and keep the platform reliable.
We are looking for candidates who have:
- At least five years’ experience in direct marketing, CRM or marketing automation with a strong understanding of customer lifecycle strategy.
- Confident, hands-on Marketo experience, including building and improving automated campaigns and customer journeys.
- A strong grounding in customer acquisition, re-engagement and retention.
- Comfort working with customer data, segmentation and campaign results, and turning analysis into clear next steps.
- Good judgement around customer communications, with strong attention to detail and a focus on doing what is right for customers.
- Excellent relationship and stakeholder skills, and the ability to work collaboratively across technical and marketing teams.
- Experience in financial services would be an advantage.
What’s in it for me?
At TSB, we’re small enough to really care about our customers but big enough to have great rates, innovative products, and digital solutions. We are looking for people to help us achieve our goal of being the easiest bank to deal with.
We aim to create remarkable experiences for our people, who in turn create remarkable experiences for our customers.
By working with us, you’ll be a part of a profit for purpose organisation. We’re 100% owned by Toi Foundation, a philanthropic trust, and our annual dividends contribute to Toi’s transformational impact in our community.
We believe that we all bring something unique to our workplace and when we are encouraged to be ourselves, TSB is stronger for it. That’s why we’re committed to supporting your wellbeing, creating space for you to be your best self, both in and out of work, and enabling you to make a meaningful difference in our communities.
If you are ready to get stuck in as part of a collaborative team where you’re supported to be your best self…. Apply Now!
Closing date for applications is 5.00 p.m., Tuesday 3rd November 2026.
Applications for this role will take you to the advertisers site.
